Marketing and Social Media Manager

Tuesday, 28 November, 2017  15:20
KANSAS CITY, Missouri


Description

Marketing and Social Media Manager - Job Description:/h3:

ASET : The Neurodiagnostic Society

Marketing and Social Media Manager Job Description

Basic Functions

Creates annual plan for marketing Societys programs and services, and building awareness of the profession it represents. Manages the Societys overall branding and marketing activities. Designs and produces quarterly e:newsletter, in:house journal ads, and various marketing collaterals. Serves as administrator of the Societys social media accounts. Manages Societys web page design and content. Manages the Societys outreach programs. Sells exhibit space for Societys annual conference and secures advertising and sponsorships for various other programs and services.

Specific Responsibilities

Within the limits of the bylaws, policies and approved budget, the Marketing and Social Media Manager is responsible for and has commensurate authority to accomplish the duties set forth below and other functions as assigned:

:Proposes annual comprehensive plan for marketing and promoting Society activities and services through traditional channels, multi:media, tradeshows, and social media. Plan should support the tactics and milestones identified in the Societys strategic plans of work.
:Design and layout of Societys quarterly e:newsletter
:Copy writing, design and layout of small monographs and brochures, including annual conference registration brochure and on:site program, in:house ads for quarterly journal, and other marketing collaterals.
:Solicits and secures exhibitors and sponsors for annual conference and conference app. Works with exhibit contractor on overall hall layout and branding. Maintains database of exhibitor and sponsor prospects.
:Solicits and secures advertisers and sponsorships for Societys web site, newsletter, broadcast emails, and other bundled third:party marketing opportunities. Updates the Societys media kit annually.
:Oversees the mailing list rental program. Has approval authority of all requests for mailing labels and email lists received by the Societys third:party list manager.
:Primary contact with third:party provider of Societys Career Center; coordinators with third:party provider on marketing of Career Center to members and prospective employers.
:Overall responsibility for design and maintenance of Societys website. Works with other staff to ensure information is up:to:date and timely.
:Administrator responsibility for the Societys social media platforms (Facebook, Twitter, LinkedIn, YouTube channel). Manages Marketing and Social Media Initiatives Committee workgroups tasked with refreshing content and monitoring each platform.
:Manages and coordinates efforts relating to Neurodiagnostic Week.
:Manages and promotes Societys team in annual National Walk for Epilepsy
:Supports and maintains the Societys ambassador and veterans outreach programs
:Annually recommends conferences at which the Society should exhibit; coordinators each exhibit, which may often include on:site exhibit booth staffing and management.
:Prepares and distributes press releases to appropriate entities to increase exposure of the Societys programs and services and of the profession.
:Assists with other duties as assigned by the executive director.
Internal Relationships

Reports to executive director. Has regular contact with other ASET staff and volunteers. Serves as staff liaison to Marketing and Social Media Initiatives Committee, and Veterans Outreach Task Force.

External Relationships

Works with suppliers, vendors, printers, mail house fulfillment centers, graphic artists, web page designers, counterparts at related societies and organizations. Has frequent contact with potential advertisers, sponsors and exhibitors. Primary liaison to Societys annual conference official show contractor, Career Center partner, and mailing list exchange partner.

Education and Experience

Bachelors degree, with related work experience preferred. Desired experience includes produc

Salary:Competitive
Contract:Permanent
Company:ASET : The Neurodiagnostic Society



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